MìLà
About MìLà
The work made for MìLà runs to 1 verified project since 2023. Most of it comes from 1 team, including Stept Studios. The people who work most often on MìLà projects include Tracy Chow.
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Inside the MìLà network
The people, teams, and projects that make up the MìLà network
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MìLà Rebranding Campaign
Stept Studios, a production company known for their visual storytelling, and MìLà, the modern Chinese food brand bringing restaurant-quality dishes into consumers homes are thrilled to unveil MìLà’s first brand campaign. This campaign comes after their announcement that they have tapped actor, author, and MìLà investor, Simu Liu as their chief content officer. With a mission to champion the brand’s story, these spots were directed by comedy directing duo Varsity bringing their unique playfulness to the campaign. The campaign’s mission was to position MìLà as the Chinese-American food brand with an inclusive and differentiated lens on 'third culture' rooted in the origins of co-founders, Jen Liao and Caleb Wang. Comedic directing duo Varsity (Ben McManus and John Marisco) collaborated with Simu to create two comedic 30-second spots that interweave both MìLà’s founding story and the ease and convenience of preparing MiLa’s soup dumplings at home. Simu Liu has been celebrated for his passionate advocacy for representation and he hopes to unite people through MìLà’s inclusive food experience rooted in heritage and crafted for a new generation.
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The people with the most verified roles on MìLà projects