Miniso
About Miniso
The work made for Miniso runs to 2 verified projects since 2026 — mostly eTypes, VisualIdentity and Brand.
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Miniso projects with the most verified people and teams
Inside the Miniso network
The people, teams, and projects that make up the Miniso network
Featured project
Mini Family's Coffee Adventure
A playful collaboration between Cofix and Miniso brings Miniso’s beloved mini family characters to life through vibrant 2D animation integrated with live-action footage. Blending imagination with everyday moments, the campaign transforms ordinary interactions into a fun and engaging brand experience, celebrating creativity, discovery, and the joy of unexpected little surprises.