Ministeriet for Sundhed og Forebyggelse
About Ministeriet for Sundhed og Forebyggelse
The work made for Ministeriet for Sundhed og Forebyggelse runs to 1 verified project — mostly BystedFFW.
Trending project
Ministeriet for Sundhed og Forebyggelse projects with the most verified people and teams
Inside the Ministeriet for Sundhed og Forebyggelse network
The people, teams, and projects that make up the Ministeriet for Sundhed og Forebyggelse network
Featured project
Campaign and Visual Identity
In August 2014 the regulations for the Danish national health service were changed. We and the Ministry for Health and Prevention made a campaign that created attention towards the change as it made the Danes attentive of the new blue European Medical Card as a requirement in case of having to go to a European hospital. The campaign had a strong media spend including visibility on both television, print media, outdoor- and online media which were closely supported by a network and information performance at Facebook and events. The graphical universe was built in pure blue colours and a mode of expression that pointed directly at the blue European Medical Card. The graphical element visualising an ambulance was a clear and consistent trademark for the campaign. The results were very positive; 96 per cent were aware of the amendment changes by the 1st of August 2014. https://bystedffw.dk/