Mission Foods
About Mission Foods
The work made for Mission Foods runs to 1 verified project — mostly WebDesign, SocialMediaStrategy and Branding.
Inside the Mission Foods network
The people, teams, and projects that make up the Mission Foods network
Featured project
Mission: Well-Known, But Not Known Well
In the world of tortillas, Mission Foods has always stood on top. Holding a 40% market share in the tortilla category, their products can be found in stores across the country. Yet despite being a food CPG brand that is so well-known, Mission Foods was never a brand that was known well. So in an effort to keep up with competitors in their category, Mission Foods sought to stand for something ownable and unique in the minds of consumers. AMP helped Mission Foods adapt and expand their brand to increase sales, HHP & purchase frequency. In order to extend Mission Foods’ success beyond their retailer relationships, AMP had to adapt this food CPG brand in a comprehensive manner. Beginning with the development of a brand strategy and purpose, they helped Mission Foods establish brand consistency, loyalty and millennial appeal through campaign development and execution, category expansion, social media management, and website development. Throughout the three-year partnership, Mission Foods experienced an evolution as a food CPG brand. From AMP's original brand strategy through the development of their website, Mission Foods’ growth as a brand garnered an increase sales, HHP & purchase frequency. www.ampagency.com