Morton Salt
About Morton Salt
The work made for Morton Salt runs to 2 verified projects since 2020 — mostly PortfolioDesign, brandportfolio and WebDesign.
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Putting More Salt on US Tables
Morton Salt is an iconic brand that has been around for over 170 years. Unfortunately, the digital value of Morton Salt wasn’t flourishing as much as the value its products convey. Morton Salt first came to Code and Theory to overhaul the online site. As a company, Morton felt they were falling behind in the digital world and wanted to invest in their online presence, starting with the Morton Salt website. Code and Theory was tasked with coming up with the concept and strategy for the entire site, as well as design and development. However, it wasn’t just the website that Code and Theory needed to focus on. Morton Salt’s social media and digital campaigns weren’t generating the expected amount of interaction from its core audiences, which range from adults, cooks and chefs, and B2B constituents. Code and Theory works in close digital partnership with Morton Salt to increase digital engagement and facilitate purchase of its products through web platforms, social media and digital campaigns. Credits: Digital Creative Agency: Code and Theory www.codeandtheory.com/