MOU
About MOU
The work made for MOU runs to 1 verified project — mostly Marvelous, Campaign and Interactive.
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The Weather Aware Soup Campaign
How do you create renewed attention and engagement with a well-known communications platform among a younger target group? MOU had a good grip on its core target group of soup eaters. But how could they come in contact with younger people and tell them about MOU’s Soups of the World? We decided to take hold of their phones. As part of a larger campaign we developed a mobile banner, which had special built-in functionality. It sparked interest by combining the steam of a warm bowl of soup with modern technology on the user’s phone. And by doing so reinforced the underlying message of the campaign. “Dream away with MOU Soups of the World”. The banner made use of the phone’s microphone, which allowed the user to blow on the steaming hot digital soup. The movement of the soup’s steam was then controlled by the intensity and duration of the blow. As if the soup would stand on the table in front of you. This interaction made the destination of your dreams appear in the steam of the soup. By creating a playful and innovative banner, we achieved an engagement rate, that was above standard display metrics. Try the banner here: https://mrvls.com/clients/mou/verdenssupper/index320x480/index.html https://mrvls.com/work/