Mulberry
About Mulberry
The work made for Mulberry runs to 1 verified project since 2022 — mostly Advertising. Most of it comes from 1 team, including Above+Beyond. The people who work most often on Mulberry projects include Joshua Vii.
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Featured project
Softie
Creative agency Above+Beyond has crafted a global digital campaign to mark the debut of the new white Mulberry Softie. Highlighting its curved quilting, smooth leather, and invitingly soft texture, the Mulberry Softie's tactile allure takes center stage in the launch campaign. The 37-second commercial opens with a young woman, adorned in white to complement her white Mulberry Softie, strolling along a city street. As she cradles her Softie, she is whisked away into a dreamlike sequence, where she gently tumbles backward and gracefully floats downwards through clouds, ultimately landing on her back atop a white, pillowy quilt. Produced by Collective Studios, the in-house studio of The Beyond Collective, the ad was helmed by director Joshua Stocker, with post-production handled by No.8. Launching simultaneously in the UK, the US, Korea, China, and Japan on June 13, the campaign spans various channels, including social media platforms like TikTok, digital platforms, in-store displays, and CRM. This professional campaign titled 'Mulberry' was published in the United Kingdom in June 2022. It was created for the brand Softie by ad agencies Above+Beyond and Collective Studios. This integrated medium campaign is related to the fashion industry and contains one media asset. It was submitted almost two years ago.
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Team
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The people with the most verified roles on Mulberry projects
