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My Waffle, a revolutionary iOS mobile app, rises to the challenge by offering a solution to help users easily discover and manage all their personal data related to health, banking or hobbies, such as cooking recipes, favourite books or medical records in a neatly organised way. With the power of AI technology, My Waffle empowers users to unleash their productivity and sort out over 130 data categories of their life aspects. It recognises the time-consuming nature of organising personal information and steps in to alleviate the burden. The app has already been successfully launched on the Apple Store and is gathering the first users of its Alpha version. The journey of bringing My Waffle startup idea to market required a good approach to change management and openness to constant iterations. During the cooperation, our client has come through four weeks of Product Bootcamp, a session of usability tests, and many product concept iterations. To jump on this transformative journey to develop My Waffle’s mobile app, Miquido has created an interdisciplinary team of product strategists, a project manager, UX researchers and designers and a dedicated team of mobile and backend developers. Dive into this case study that describes My Waffle’s quest to define the project’s scope, validate the launch budget, explore technology solutions, and build a prototype, all while seeking continuous user feedback. https://www.miquido.com/portfolio/