Naïf
About Naïf
The work made for Naïf runs to 1 verified project since 2022 — mostly Campaign, BrandIdentity and Cosmetics.
Trending project
Naïf projects with the most verified people and teams
Inside the Naïf network
The people, teams, and projects that make up the Naïf network
Featured project
Worry-Free You Never Have To Say Sorry
Fitzroy was tasked to create a big idea for Naïf. After several conversations with the founders, Jochem and Sjoerd, they concluded it needed to be above all simple to understand. Without any fuss. Just like their products. This became ‘Worry-free’ accompanied by an illustrated style. Baby wipes. It’s a dirty business. And we’re not talking about cleaning baby bottoms. Above 90% of all baby wipes contains plastic. And not only the packaging, but the wipes themselves. Every second, 14.000 baby wipes are being used and an insurmountable amount of plastic ends up in nature. The first contact Fitzroy had with this beautiful brand was an immediate collaboration with Rens Kroes to promote the face products. A beautiful campaign that did its job well, but after that they switched to the more daring illustrative style.