Natural History Museum Abu Dhabi
About Natural History Museum Abu Dhabi
The work made for Natural History Museum Abu Dhabi runs to 2 verified projects since 2024 — mostly Campaign, Video and Social.
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AI-ncient influencer
WPP transformed the Natural History Museum Abu Dhabi’s 67-million-year-old T. rex fossil into the first “AI-ncient influencer” to engage young audiences. Recognizing the online appetite for dinosaur content that blends pop culture with science, WPP’s Ogilvy Paris AI.Lab and Memac Ogilvy created a witty, expressive AI persona for the T. rex, brought to life with generative AI through a partnership with Google’s Veo 3.1. The campaign launched short-form episodes across the museum’s social channels, turning the fossil into a must-follow digital creator. The activation has driven massive engagement, reaching 50 million video views and 83.8K interactions, with audience sentiment remaining 95.9% positive or neutral, effectively making science social, entertaining, and a compelling reason to visit the museum.