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A gaming brand has brought the world of basketball gaming into the physical world with an immersive activation in Paris, designed to extend the game’s universe beyond the screen. Inspired by the look and energy of a contemporary market, the space combined bold scenography, collectibles, visual details and recognizable game references to create a fully branded environment that visitors could explore and interact with. A dedicated customization area allowed guests to personalize items including T-shirts, shorts and caps, adding a participatory element to the experience. Developed from concept through production, the activation marked an important step in supporting the game’s launch in France by transforming its digital identity into a tangible, interactive experience.Teams spotlight
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