Nesta
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The work made for Nesta runs to 1 verified project since 2019 — mostly customerengagment.
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Customer Engagement Strategy
The Challenge Drive behaviour change and overcome trust barriers in a low engagement sector by helping the public discover and adopt a range of financial innovations (or solutions/products) that can help them build their financial resilience. The Insight People can relate to product benefits that are relevant to them, not to the technology that enables them. When Blue State frame these benefits in relevant behavioural science principles that put the innovation in context, they can deliver an optimised digital campaign that drives product adoption and behaviour change. The Solution A nationwide campaign that saw 3x higher awareness of open banking, a 2.6x increase in trust and 2x increase in likelihood of consumers to adopt the products.