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The project focused on taking a beloved gin and introducing it to a broader audience while preserving its original character. The goal was to create a timeless masterbrand that could stand out on shelves and appeal both to enthusiasts and casual drinkers. Central to the design is an abstracted horizon, symbolizing exploration and discovery, paired with a colour system for each product that reflects its flavour, place, and story. A new 750ml bottle was introduced, featuring a balanced, bartender-friendly shape, an elegant inverted neck, and subtle design details that reference the brand’s narrative, making it both functional and visually distinctive.