New Hampshire Lottery
About New Hampshire Lottery
The work made for New Hampshire Lottery runs to 1 verified project since 2023 — mostly Shortfilm, BrandIdentity and BrandRefresh.
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N.H. Lottery Revives SNL 'Land Shark' Skit From 1975
Just yesterday, I was hanging around the water cooler with my work chums, riffing on Saturday Night Live's "Land Shark" sketch. Of course I wasn't! That's a skit from the show's infancy in 1975, spoofing the original Jaws, a massive cultural phenomenon at the time. Sure, there are retro GIFs here and there; and with the internet, nothing ever really dies. Even so, the bit—about a rubberized Great White chomping people in their homes—is hardly a trending topic these days. It feels out of context entirely in 2023. Adland loves nostalgia. But agencies and brands usually lean into better-known references. Anyway, the New Hampshire Lottery revived "Land Shark" in an ad that harpoons a new tax law in neighboring Massachusetts (and its impact on potential winnings). "Shaaaahk! I won the lottery, I can buy a new caaaaah!" What an odd mishmash, designed to remind us Bay Staters that lottery winnings in N.H. are exempt from state taxes. So, why not cross the border and buy some scratch-offs today? Pissaaaah! It probably works as well as the original segment. The utter stupidity and fake fins should to some viewers (especially those of a certain vintage), while others will just scratch their heads.