New Zealand Aids Foundation
About New Zealand Aids Foundation
The work made for New Zealand Aids Foundation runs to 2 verified projects since 2021 — mostly BrandDevelopment, Medical and Revolutionary.
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Sperm Positive
Unexpected: HIV has become treatable, but beliefs about the virus haven’t changed. To end decades of stigma, the New Zealand AIDs foundation had to prove HIV is safe in a way the world had never seen. So DDB Group New Zealand created Sperm Positive: The World’s First HIV-Positive Sperm Bank. The online sperm bank let men with HIV donate sperm, creating a global conversation about HIV. Now, Sperm Positive isn’t just changing beliefs, it’s changing lives. Works: At 2:05pm on January 27th, 2021, the first baby was born – undeniably proving that HIV is safe. She’s a girl.