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Premium ice cream brand Nuii has launched an immersive treehouse experience at Wingham Wildlife Park, designed to bring its spirit of adventure, wildlife and premium indulgence to life. The permanent destination moves beyond traditional retail and sampling by creating a branded environment where visitors can explore Nuii’s world while enjoying its products. Inspired by the brand’s “Ice Cream Adventure” positioning, the two-storey treehouse combines retail, storytelling and conservation education, featuring content around wildlife initiatives and environmental partnerships. The experience aims to create deeper connections with consumers by transforming an ice cream purchase into a memorable adventure that reflects Nuii’s values of exploration and discovery.