OCE
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The work made for OCE runs to 1 verified project — mostly InteriorDesign, Interior and AspektOffice.
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OCE Flagship Store Design
OCE is a Chinese lifestyle brand with approximately 50 active stores In China. They are now expanding their concept to Europe. We have been responsible for the design of OCE’s brand-new flagship store on Niels Hemmingensgade 3 in Copenhagen. The new store is located in the middle of the pedestrian high-street “Strøget” in a classic building. The design requirements for the new store were clear and concise – OCE wanted us to create a Nordic atmosphere and add a Scandinavian look, feel and expression to their brand, to be able to attract Scandinavian costumers. That was paramount. Since OCE both have a clothing collection and a home-department, we decided to divide the store into different zones with different specific expressions. We have worked with as few colors as possible to make OCE’s colorful products stand out and take the primary focus. When costumers enter the store, the first thing they notice is the warm and welcoming counter. To the right of the counter, costumers will find the home-department zone, and to the left, the fashion zone unfolds. Both areas have a minimal and bright expression that makes the products stand out. Since the store area is small, we made it our mission to utilize even the tiniest little corner. This approach shows, in particular, under the stairs to the second floor. The cavity under the stairs was never used, but we have made it into an exhibition area. In this way, we highlight the stairs of the store and lead people to the second floor. OCE wanted as much space for shelving as possible, and we wanted to make the room feel airy and spacy. To obtain the essential Scandinavian look and feel, we have worked with carefully selected materials. Scandinavian design is a design movement characterized by simplicity, minimalism, functionality, and beauty, and we had to mirror that in OCE’s new store. We have worked with oak, powder coated steel, Smile plastics, forbo flooring linoleum and Kvadrat textiles. PHOTO: RASMUS DENGSØ TEXT: LEADWAYS https://aspektoffice.com/