Trending projects
Oddset projects with the most verified people and teams
Inside the Oddset network
The people, teams, and projects that make up the Oddset network
Featured project
To engage the many Danish football fans who couldn’t attend UEFA Euro 2024 in Germany, Oddset launched a campaign that brought the tournament atmosphere directly to Denmark. With only 55,000 Danes securing tickets, the majority were left to experience the event from home. To bridge this gap, Oddset created a German-inspired tournament anthem and accompanying music video. This campaign tapped into fan culture with a playful tribute to both Danish and German football traditions, blending energetic "dakkedak" beats and nostalgic aesthetics like oversized sunglasses. It created a vibrant campaign universe that resonated with fans on their own terms. By distributing the content across social platforms and music streaming services, Oddset transformed itself from a betting brand into an entertainment platform—embedding itself meaningfully into the fan experience around Euro 2024.
Teams spotlight
The teams with the most verified roles on Oddset projects
People spotlight
The people with the most verified roles on Oddset projects