One Medical
About One Medical
The work made for One Medical runs to 4 verified projects since 2019 — mostly MentalHealth, Music and SocialIssues.
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One Medical - Brand Identity Project
One Medical is changing the way people go to the doctor. With tech-enabled primary care, patients have 24/7 access to providers, can quickly and easily manage appointments, and renew prescriptions with a tap. Instrument partnered with them to better articulate who they are and what they do, while lifting barriers for patients along the way. By first creating multiple clickable prototypes of the mobile experience, Instrument was able to assess unmet user needs. This qualitative information drove our flight content strategy, as well as the IA and information hierarchy of the experience. For sick patients in need of immediate care, they lifted all barriers and streamlined booking. For those considering long-term membership, they provided ample content for them to research and explore. Credits: Digital Agency: Instrument https://www.instrument.com/