Optimist
About Optimist
The work made for Optimist runs to 1 verified project — mostly SocialMedia, BrandIdentity and FontDevelopment.
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Design of Brand Identity for Optimist
Optimist makes non-profit films with impact. Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square. Video branding was important to create a distinct look for their content. The white logo was applied as a bug in the corner of all of their social media videos and theatrical films. Trüf Creative also designed a clean, legible caption style using Gotham as the font. A branded look & feel for Instagram is instantly recognizable as Optimist. Using quotes and aspirational words, Trüf Creative paired Optimists' photography with clean typography, a supporting color palette and used square and circle motifs to highlight the message. The brand styleguide outlines rules and guidelines for the logo, color palette, typography and graphics. The in-house content team will use this to create branded social media posts for a cohesive look.