Optimum
About Optimum
The work made for Optimum runs to 2 verified projects since 2025 — mostly Website, Campaign and BrandIdentity.
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Don’t Take Slow For An Answer
Optimum's new marketing campaign, "Don’t Take Slow For An Answer," created by Saatchi & Saatchi, highlights the speed and reliability of the company’s award-winning Fibre Internet and mobile services. The campaign features two 30-second spots, one focused on Optimum's Fibre Internet and the other on Optimum Mobile. The ads depict everyday moments where fast and reliable connectivity is essential, weaving a seamless narrative across home and mobile environments. Directed by Leo Zuckerman with cinematography by Academy Award-winner Lol Crawley, the campaign showcases Optimum's network, ranked by Ookla Speedtest as the fastest in New York and New Jersey. The campaign will be featured across various marketing channels, including TV, digital, social, and OOH.