P4H is a large network that comprises a broad mix of international partners and investors in Universal Health Coverage. We helped them create their new visual identity and the P4H website. The story behind, started with an idea to create a logo and identity that expressed the DNA of P4H. The logo consists of two letters and a number, P(roviding) 4 H(ealth). Apart they are just words – together they form a unit. The illustrated movement in the logo signals the growth and constant movement of P4H. The icons have a hand drawn style to them, to create awareness that there is a person behind everything. https://bystedffw.dk