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Bakken & Bæck made it their mission to tackle one of the biggest challenges for the future consumer market and the planet: the ever-growing pile of plastic waste. På(fyIl)’s data-driven digital platform and circular service delivers familiar household products directly to your doorstep, all ordered from the comfort of your own home. As a long-term strategic partner they’ve been heavily involved in designing not just the digital platform, but the business, too. Collaborating closely with Æra, Orkla and FormUsWithLove, they seamlessly merged På(fyll)’s physical and digital touch points to build a truly circular service. By developing a smart solution that contains and carries familiar household products using tech-driven logistics and packaging, Bakken & Bæck hope to set a new standard of zero-waste services for both brands and consumers. Credits: Agency: Bakken & Bæck https://bakkenbaeck.com/