panini
About panini
The work made for panini runs to 1 verified project since 2022 — mostly Campaign. Most of it comes from 1 team, including Dark Horses. The people who work most often on panini projects include Dani Richardson.
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Goat of Swaps
Panini unveils its official Premier League 22/23 Adrenalyn XL trading cards collection with a vibrant TV and digital campaign by Dark Horses, coinciding with the start of the new Premier League season. The campaign celebrates the thrill of trading cards, portraying the excitement of swapping to enhance collections and obtain coveted cards. Set in a lively school cafeteria, the ad follows a group of friends immersed in trading, culminating in one boy's triumphant exchange for a coveted Golden Baller card, earning him the title of 'The G.O.A.T of swaps.' Directed by JAK and produced by Knucklehead, the colorful spot features animated overlays and exaggerated sound design to amplify the adrenaline rush of the trading experience. Running until late September, the campaign aims to evoke nostalgia and camaraderie among football fans, emphasizing the joy of swapping and sharing in anticipation of the new season. Chris Clover, managing director at Panini, highlights the campaign's reflection of the excitement surrounding the Premier League season, while Adam Burns, creative director at Dark Horses, emphasizes the homage to the tradition of swapping stickers and the camaraderie it fosters among peers, predicting the ad will resonate with young football enthusiasts nationwide.
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