Parents Empowered
About Parents Empowered
The work made for Parents Empowered runs to 1 verified project — mostly Campaign and Social. Most of it comes from 1 team, including R&R Partners. The people who work most often on Parents Empowered projects include Dennis Caldwell, Nikki Gordon and Abigail Parsons.
Inside the Parents Empowered network
The people, teams, and projects that make up the Parents Empowered network
Featured project
Wrong Combo
R&R Partners, known for its iconic “What Happens in Vegas” campaign, has created a witty and impactful campaign for Utah’s Parents Empowered to combat underage drinking. The campaign features four humorous ads depicting absurd yet harmless “wrong combinations,” contrasting them with the serious dangers of underage drinking. Scenarios like a haunted parrot, a tin man in an MRI, a clown rideshare, and a wedding auctioneer humorously illustrate the message that while some combinations are bad, alcohol and kids are far worse. Running statewide across social media, TV, radio, and OTT platforms, the campaign reinforces the vital role parents play in preventing underage drinking, emphasizing that when parents talk about its dangers, 9 out of 10 kids choose not to drink.
Teams spotlight
The teams with the most verified roles on Parents Empowered projects
Team
People spotlight
The people with the most verified roles on Parents Empowered projects
