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Partake, a leading Canadian non-alcoholic beer brand, has launched a new campaign titled “Make It Happen,” created in collaboration with Toronto agency Hard Work Club. This initiative positions Partake as the go-to choice for those wanting to embrace life fully, living with the mantra of “not a moment wasted.” The campaign features a blend of live-action, 2D, and CGI animation, aiming to inspire urban millennials to balance their busy lives with moments of joy and achievement. It celebrates individuals who transform challenges into opportunities, promoting Partake's low-calorie, non-alcoholic brews as a way to enjoy life without sacrificing personal goals. The creative approach reflects a “maker” ethos through handcrafted collage effects, highlighting the resilience and exploration of entrepreneurs and creatives. “Our audience is looking to define their own terms and enjoy life while staying true to their aspirations,” said Meghan Kraemer, Co-Founder and Executive Creative Director at Hard Work Club, underscoring the campaign's message that you can “drink for yourself” and pursue your ambitions without alcohol holding you back.
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