Peek Freans
About Peek Freans
The work made for Peek Freans runs to 1 verified project since 2021 — mostly BrandPosition, TargetAudience and ProductLaunch.
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Peak Freans Choco Lava
With digital penetration increasing day by day, executing GroupM Pakistan’s first-ever digital-only campaign enabled us to innovatively reach new audiences. Peek Freans popular chocolate-filled treat, Choco Lava, was seeing a decrease in sales and awareness month-on-month. With a core audience of 8-13 years olds, mSix&Partners was tasked with changing direction for the brand. On analysing the brand and its core audience’s preference for digital, we chose to execute the brand owner’s – English Biscuit Manufacturers (EBM) - first digital-only campaign. Researching in detail our target group’s online behaviour, we divided the audience into four age categories, then identified the relevant mediums for each group. For example, 5 – 8 YouTube only, 9 – 12 YouTube and mobile games, 13 – 17 Fb, Insta, Spotify, Games, YouTube etc. To create a more customised and engaging experience, we executed EBM’s first-ever director mix and industry-first multilayered gaming experience on the InMobi network. We also tapped into large portions of the sports and music audience by creating exclusive branding for Patari music and Spotify and for live streaming of the EPL on Tapmad. We also targeted the gaming centre of the SHAREit app. Overall, we were active across a broad range of platforms, reflecting our digital-only approach. https://www.msixandpartners.com/case-studies Agency: m/SIX