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Perk has launched its first-ever CTV campaign, Breakthroughs… almost, co-created with AnalogFolk and produced by Untold Fable, to spotlight the hidden administrative work draining business productivity since its rebrand from TravelPerk. The satirical film imagines a world where figures like Isaac Newton and Marie Curie never achieved their breakthroughs because they were bogged down by tasks such as booking travel, filing expenses and chasing approvals — what Perk defines as “shadow work.” Backed by Forrester Consulting research showing this invisible work costs businesses $1.7 trillion annually across major markets, the campaign introduces Perk’s new global brand platform, which unifies travel and spend management into a single AI-powered experience. Blending humour with bold, cinematic storytelling, the campaign marks Perk’s evolution beyond travel, reinforcing its mission to eliminate time-wasting admin and give teams back time for meaningful, high-value work, with rollout across CTV, digital, social, paid media and high-profile OOH placements in the UK, US and Europe.
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