Players For Society
About Players For Society
The work made for Players For Society runs to 2 verified projects since 2022 — mostly Donate, Brand and AwarenessCampaign.
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Players For Society Turn Blood into Gold
Facing a national blood shortage, RC Lens football club and Sid Lee Paris launched a creative awareness campaign by turning team jerseys into symbolic blood group representations during a high-profile match against Nantes. The initiative, supported by Players for Society, transformed the club’s motto from “Sang et Or” to “Notre Sang est Or” and redesigned uniforms to include A, B, O with + or – signs, reflecting blood types. The campaign, which also included a major blood drive at the team’s stadium, drew widespread engagement online and offline, resulting in a 26% increase in blood donations and setting a precedent for other clubs to follow.