Powerbuilding
About Powerbuilding
The work made for Powerbuilding runs to 1 verified project since 2020 — mostly MobileUX, BrandIdentity and mobileapp.
Inside the Powerbuilding network
The people, teams, and projects that make up the Powerbuilding network
Featured project
Powerbuilding App - Brand Identity
Powerbuilding is a form of comprehensive strength training that combines both a powerlifting (strength) and bodybuilding (beautiful strong body) approach. Powerbuilding - is an American startup founded by two friends: Brian and Gary. They set an ambitious aim to create a mobile application which would be an answer to all possible questions of young athletes who do weight training and want to build their muscles. Gary is a professional athlete with a huge experience in power building and training athletes. He knows everything about the lifestyle of a true power-builder.Brian is a software developer. He is well aware of how technologies can be helpful in any possible area nowadays, even in power building.The app itself has a scientific approach. It collects a wide range of user information, archives and analyzes it. This way you always get personalized recommendations and see your progress. The application has three functional areas (Workout, Health, Nutrition). Powerbuilding brand identity is inspired by scientific labs. It became a metaphor for the identity system as the aesthetics of a real laboratory can be compared to the secret superhero lab. We have no doubts that David is a hero and he needs his own pocket laboratory with a secret weapon — personal lifestyle data and answers to all the important questions. We help athelts to become stonger, so we build our communication around strength and break stereotypes that power is only a deal of strong hands.