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Every year, 8% of births happen prematurely and families have to handle the anxiety of such an unexpected situation. Préma-Québec is the only foundation in Quebec that support parents of premature children psychologically and financially. To pursue its mission, Préma-Québec needed to increase the number of new donors. The 1.8 Pound Book allowed Quebecers to grasp the fragile reality of preemies… and to give generously to the cause. 7000 PRINTED BOOKS 33% NEWS DONORS YOY +81% REQUEST FROM PARENTS YOY Holding a premature baby in your hands remains engraved in your memory for a long time. But for those who have never experienced it, it's impossible to grasp all the fragility. Préma-Québec thus created "Le livre de 1,8 livre" - a book weighing the equivalent of a very large premature baby. The best way to bring the fragile reality of a premature baby to life for all Quebecers, it also became a way to generate donations, since all profits from the sale of the book were donated to the foundation. Like a storybook, the 1.8-pound book contains 4 light-hearted stories about prematurity. The book's dust jacket protects and keeps warm the delicate face on the cover. This little face, 23 cm in circumference, reflects the reality of a very large premature baby. Through the pages, the sensitive stories and the magnificent illustrations, we subtly see the dimensions of a baby's head change according to the number of weeks of gestation.
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