Procell Batteries
About Procell Batteries
The work made for Procell Batteries runs to 2 verified projects since 2022 — mostly Brand, Replacing and Campaign. The people who work most often on Procell Batteries projects include alexander melman.
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Inside the Procell Batteries network
The people, teams, and projects that make up the Procell Batteries network
Featured project
Replace Less, Save More
Challenge The procurement market works on robotic purchase mode, only looking at price per battery, then moving to the next bulk purchase on their to-do list. Our brief was to challenge the buying behaviour in the low interest battery category and generate reconsideration to move from their default brand to Procell’s longer lasting batteries. Inspiration Changing batteries at work is not like changing batteries at home. In addition to the new batteries themselves, companies have to consider the labour costs of frequent replacement – a surprising business cost that they’ve likely missed. Idea Reverse the mindset from cost of buying to cost of replacing. To expose the true labour cost of buying cheap batteries, we created a humorous integrated campaign that features the exploits of two official company ‘battery changers’. In a series of situations, we see these specialist janitors changing batteries in different workplaces, often bungling the job with comic consequences. The message is simple: Whatever your business, if you choose Procell you’ll replace less, save more, and see a lot less of this costly duo.
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The people with the most verified roles on Procell Batteries projects
