PROPER
About PROPER
The work made for PROPER runs to 2 verified projects since 2025 — mostly Brand, Campaign and Advertising. Most of it comes from 1 team, including Small World. The people who work most often on PROPER projects include Sabrina Goreeba, Claire IJsbrandij and Aimee BLOWERS.
Trending projects
PROPER projects with the most verified people and teams
Inside the PROPER network
The people, teams, and projects that make up the PROPER network
Featured project
Hot Sauce Candle
PROPER has introduced its new House Hot Sauce Lentil Chips with an unconventional product launch created by Small W•rld: a limited-edition edible candle that melts into warm hot sauce for dipping. Rather than following traditional spicy snack marketing, the campaign focuses on flavour, pleasure, and sensory indulgence, positioning the product as an act of self-care instead of a test of endurance. Supported by cinematic social content and creator partnerships, the launch reimagines spicy snacking through a playful, culture-led lens, reinforcing PROPER’s “Practice PROPER Snacking” platform while generating buzz through TikTok Shop and earned media rather than traditional advertising.
Teams spotlight
The teams with the most verified roles on PROPER projects
Team
People spotlight
The people with the most verified roles on PROPER projects
