Qiddiya
About Qiddiya
The work made for Qiddiya runs to 1 verified project since 2023 — mostly Social, Animation and App. Most of it comes from 1 team, including Droga5. The people who work most often on Qiddiya projects include Will Cohen and Robin Brown.
Inside the Qiddiya network
The people, teams, and projects that make up the Qiddiya network
Featured project
Play Life
Droga5 and Accenture Song have collaborated on a global brand platform and campaign for Qiddiya City, the entertainment destination under construction in Saudi Arabia. The "Play Life" platform aims to reconnect humanity with play and its impact, positioning play as a serious and transformative force. The campaign includes a hero film and will run on TV, cinema, out-of-home, digital display, and social media in various regions, including the US, UK, Middle East, and Asia. The OOH campaign will feature 3D billboards in cities such as Shanghai, New York, London, and Riyadh.
Teams spotlight
The teams with the most verified roles on Qiddiya projects
Team
People spotlight
The people with the most verified roles on Qiddiya projects
