Rabobank
About Rabobank
The work made for Rabobank runs to 3 verified projects since 2024 — mostly Campaign, Brand and Advertising. Most of it comes from 5 teams, including Dentsu Creative, Sizzer and 100%. The people who work most often on Rabobank projects include Mees van der Velde.
Trending projects
Rabobank projects with the most verified people and teams
Inside the Rabobank network
The people, teams, and projects that make up the Rabobank network
Featured project
Onze Bank
Rabobank refreshed its brand to reconnect with customers—especially younger generations—by re-centering its cooperative identity around its 2.3 million members. Facing declining trust in banks, fintech disruption, and growing digital distance, the bank reframed itself not as a corporate institution but as “Our Bank”: a community-led organisation shaped for, by, and with its people. Members were positioned as a “social radar,” guiding decisions and investments, while a new visual identity delivered a familiar yet modern look through flexible design, intuitive icons, and bold OOH and digital executions. The approach is further amplified by Rabo Next, a TikTok platform that actively engages young audiences in accessible, lighthearted conversations about real financial challenges, reinforcing Rabobank’s relevance, openness, and human connection.
Teams spotlight
The teams with the most verified roles on Rabobank projects
Team
Team
Team
Team
Team
People spotlight
The people with the most verified roles on Rabobank projects
