Rider
About Rider
The work made for Rider runs to 2 verified projects since 2024 — mostly Campaign, Social and Product. The people who work most often on Rider projects include ERIK MACHADO and Afonso Soares.
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Rider projects with the most verified people and teams
Inside the Rider network
The people, teams, and projects that make up the Rider network
Featured project
Made with Brazilian Magic
For the 2026 FIFA World Cup, Rider set out to transform its 2nd collaboration with Ronaldinho Gaúcho (AKA the 'bruxo' or sorcerer) into a global platform. Moving beyond the athlete himself and building a narrative that carries a uniquely Brazilian appeal. "Made with Brazilian Magic" is a campaign built on the brazilian culture, defined by irreverence and creativity. The R Power Commuter R10 was released as a limited edition of 360 pairs, in reference to Ronaldinho’s reputation as a “360° player”, capable of reading the entire game and improvising from everywhere on the pitch.
People spotlight
The people with the most verified roles on Rider projects
Freelance
