Riky Rick Foundation
About Riky Rick Foundation
The work made for Riky Rick Foundation runs to 1 verified project since 2024 — mostly Campaign and MentalHealth. Most of it comes from 2 teams, including TBWA\ South Africa and Audio Militia. The people who work most often on Riky Rick Foundation projects include Sechaba Kgalala.
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Stronger
Following the tragic passing of South African artist Riky Rick, TBWA\Hunt\Lascaris sought to honor his legacy and launch the Riky Rick Foundation in a way that would continue his mission of uplifting others and giving voice to those battling mental illness. Using AI technology and voice cloning tools like Re-speecher, along with past interviews and recordings, the agency recreated Riky’s voice to produce a new track. With guidance from Riky’s family to ensure authenticity, the song served as a powerful tribute and a meaningful way to launch the foundation in his memory.
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