Rip Curl
About Rip Curl
The work made for Rip Curl runs to 2 verified projects since 2014 — mostly Event, Brand and Campaign.
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Rip Curl Virtual Pro
The inaugural Rip Curl Virtual Pro surf competition, powered by Rip Curl Search GPS smartwatch, allowed participants to unknowingly compete by logging their surf sessions over a 10-day period. Data on distance paddled, surf time, total waves surfed, top speed, longest waves, and number of surfs were analyzed and scored by an algorithm. Contestants could download and share visualizations of their surf data, effectively competing with others. The winner and four friends will win a surf trip to Fiji. The competition, highlighting Rip Curl’s GPS technology, tracked over 50,000 surfers across 76 countries, recording 25 million waves. Future rounds will be open to non-professionals, focusing on key surfing destinations and offering a chance to compare skills globally. This initiative aligns with Rip Curl’s vision and the rising global surfing participation, which has increased by 25% over the past decade to over 35 million surfers. The partnership with Tourism Fiji further enhances the competition's appeal, promising winners an ultimate surf experience in Fiji.