Rockit Apples
About Rockit Apples
The work made for Rockit Apples runs to 1 verified project since 2021 — mostly Advertising.
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Brand IdentityRockit Apples — Brand Identity by Special Group
Rockit Apples is a distinctive apple brand built around a simple idea: making small apples feel like a big, exciting snack brand. The identity presents the compact apples as convenient, portable and fun, using bold graphics and a confident visual personality to stand out in the fresh-produce category. Developed by Special Group, the brand system brings consistency to the product’s packaging and wider communications, turning the apples’ small size into a memorable point of difference. The design aims to appeal to consumers looking for an easy snack, while giving Rockit a recognisable identity that works across retail and marketing. The project received recognition in the 2021 Best Design Awards, in the Large Brand Identity category. The award entry includes a motion presentation and a series of visual examples showing how the identity is applied.