Rødovre Centrum
About Rødovre Centrum
The work made for Rødovre Centrum runs to 3 verified projects since 2024 — mostly Experiential, VirtualReality and VRDK.
Trending projects
Rødovre Centrum projects with the most verified people and teams
Inside the Rødovre Centrum network
The people, teams, and projects that make up the Rødovre Centrum network
Featured project
KA-CHING i ROBLOX
In Denmark, the economic crisis, marked by soaring prices for food, rent, and energy, created significant insecurity. As a shopping center dependent on consumer spending, the goal was to better equip younger generations to understand the economic crisis and make sound financial decisions for the future. Collaborating with the National Museum, the campaign "Ka-Ching" was developed, a "edutainment" initiative that targeted Generation Z and Alpha on the popular gaming platform Roblox. This marked the first Danish commercial initiative on Roblox. The campaign aimed to engage the youth digitally while driving real-world actions, successfully achieving impressive results. Over 11,000 Danish youth spent an average of 20 minutes engaging with the experience, learning about the history of money, and preparing to make informed financial decisions. Credits: Marketing Leader: Charlotte Andersen Agency: Beyond11 Partners: Anna Hestad, Jeppe Conrad Larsen