Roxy
About Roxy
The work made for Roxy runs to 5 verified projects since 2021 — mostly Campaign, Branding and Advertising. Most of it comes from 1 team, including FRED & FARID. The people who work most often on Roxy projects include Ali Helnwein.
Trending projects
Roxy projects with the most verified people and teams
Inside the Roxy network
The people, teams, and projects that make up the Roxy network
Featured project
Welcome to the New Cute
As the first and only exclusively-female global action sports brand, ROXY had a history of empowering women to challenge the status quo in every aspect of their lives, especially for those in surf and snow sports. So when female surfing finally premiered as an Olympic sport during the 2021 Summer Olympics, ROXY was committed to being the brand that championed female pioneers who redefined what it meant to be a female athlete in sports. Drawing from the insight that female athletes and Roxy wearers were often seen as ‘cute,’we set out to reflect all that ‘cute’ could mean to this generation of female talent. To them, ‘cute’ was more than just a reflection of physical appearance – it also encompassed their resilience, leadership, tenacity, and skill in their sport and personal life. Just like these female athletes were more than one thing, it was time for ‘cute’ to also take on more than just one shade of meaning. https://fredfarid.com/work
Teams spotlight
The teams with the most verified roles on Roxy projects
Team
People spotlight
The people with the most verified roles on Roxy projects
