Saudi Space Commission
About Saudi Space Commission
The work made for Saudi Space Commission runs to 1 verified project since 2019 — mostly VisualIdentity, Challenge and Inspiration.
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Space Odyssey
Sultan bin Salman Al-Saud is a former Royal Saudi air force pilot who flew aboard the American space shuttle Discovery on its fifth mission. He was the first Arab, Muslim and member of the royal family to ever enter space. In December 2018, he was appointed chairman of the Saudi Space Commission. The Commission approached us to create a brand that would challenge traditional stereotypes and engage with a nation sceptical of investing in the space industry. We explored the idea of expanding our collective horizons through the brand, inspiring the dreamers of today and leaders of tomorrow. The inspiration for the brand idea, ‘the sound of Earth’, came from Professor Don Gurnett’s recordings of our planet from space. We visually reinterpreted the poignant sounds to create an identity that speaks to the soul, representing humankind’s journey through time and space. A graphic language is generated by our sonic visualiser, interpreting the live sound of the planets’ path through the cosmos into a moving expression throughout the brand. Materials are iridescent and reflective, reinforcing the universal focus of the brand. A final touch, the green accent, is a refresh of the Saudi national colour from their old brandmark. The result? A brand quantum leap: from straightforward identity uplift to an ever-expanding visual language, with endless possibilities to inspire and educate a nation about space and our place and purpose within the universe. Agency: Landor & Fitch