Schwarzkopf
About Schwarzkopf
The work made for Schwarzkopf runs to 4 verified projects since 2024 — mostly Brand, Campaign and AdCampaign. Most of it comes from 1 team, including HeimatTBWA\. The people who work most often on Schwarzkopf projects include Marc Daum, Marko Seifert and Joana Vinheiro.
Trending projects
Schwarzkopf projects with the most verified people and teams
Inside the Schwarzkopf network
The people, teams, and projects that make up the Schwarzkopf network
Featured project
Icons of You
The Schwarzkopf brand campaign has gained significant traction through diverse channels, including out-of-home, television, and digital platforms, fostering inclusivity and encouraging individuals to share their unique hair stories. One standout feature of the campaign is the silhouette filter, developed by HeimatTBWA, which empowers consumers to create their own icons and share them online. With over 1,000 silhouettes generated and an impressive 300 million social media impressions, the campaign's impact continues to expand as more people engage with it and share their narratives. Beyond increasing brand awareness, Icons of You is reshaping perceptions of Schwarzkopf, transitioning it from a brand associated solely with professional haircare to one that champions diversity, individuality, and openness for all.
Teams spotlight
The teams with the most verified roles on Schwarzkopf projects
Team
People spotlight
The people with the most verified roles on Schwarzkopf projects
