Shamballa Jewels
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Global Sales Platform
Shamballa Jewels wanted to optimize their sales process by involving customers more visually in the design process of their jewelry, this intuitive platform should foster collaboration with retailers worldwide. They had a desire to get closer to their customers and their dealers. It was also Shamballa Jewel's goal to streamline the company's inventory management and online sales with its dealers. A special challenge for Shamballa Jewels was to get the message of customization out to both customers and retailers. Ensuring that a customer visiting a retailer with a large selection of other jewelry brands chooses their brand and not simply from their catalog or window selection. In addition, the goal was to gain more knowledge and data on customers' tastes and preferences, which could otherwise be drowning in communication with the retailer. This data could optimize procurement, sales process, design development, and marketing. The solution that Shamballa Jewels called for was a more visual business process, from customization with the customer to order, production, finance, and logistics. Last but not least, the digital solution should allow Shamballa Jewel's customers to easily visualize changes to their jewelry. Through posting with the customer's lock number, components can be replaced to follow the customer's jewelry and life journey. The solution should also comply with the requirement for ordering in local currency and with the option of markup to the individual dealer. The solution’s first release is based on three platforms, which are largely based on Umbraco / Ucommerce, while the underlying logic is gathered in a common business layer, where Mongo DB is used for data collection from Shamballa Jewels ERP through two-way synchronization. Each platform has its own business focus, but common to all three platforms is the specially developed jewelry designer. The jewelry designer is based on millions of rendered png images that are automatically extracted from a 3D program at predefined angles, printed as single images and placed in a media cloud (Amazon). The entire template system (jewelry models, sizes, combination options, etc.) was developed in Umbraco / Ucommerce. Based on the system's templates, all combinations are rendered in the interface via TypeScript, which makes the jewelry designer very fast when first loaded. By using this solution (Imagemap introduced as W3C standard in 1997), we have made the designer independent of plug-ins and ensured that it can run at very high resolution, regardless of the device used by each retailer. Thus, it is the template system that determines how jewelry can be combined, while information about which components are in stock and how much they cost is retrieved directly from Shamballa's ERP system. Similarly, all orders are also synchronized to the ERP system on which the sales platform is built. The system went live in 2017 with a full roll out in 2018. In early 2019, the public version of jewelry designs was launched. Credits from: https://danishdigitalaward.dk/projekt/shamballa-jewels-global-sales-platform/ DANSK Baggrund Shamballa Jewels ønskede at optimere deres salgsproces ved at inddrage kunderne mere visuelt i design processen af deres smykker, denne intuitive platform skulle fremme samarbejdet med forhandlerne over hele verden. De havde et ønske om at kommer tættere på deres kunder og deres forhandlere. Det var også Shamballa Jewels mål at strømline firmaets lagerstyring og online salg med forhandlerne. En særlig udfordring for Shamballa Jewels var at få budskabet om customisation ud blandt både kunder og forhandlere. At sikre, at en kunde der besøger en forhandler med et stort udvalg af andre smykkemærker, vælger deres brand og ikke blot fra deres kataloget eller vindues udvalg. Derudover var målet at få mere viden og data om kundernes smag og præferencer, som ellers kunne drukne i kommunikationen med forhandleren. Denne data kunne optimere indkøb, salgsprocessen, designudvikling og marketing Den løsning, Shamballa Jewels efterlyste var en mere visuel forretningsproces, der går fra customisation med kunden, til bestilling, produktion, finans og logistik. Sidst men ikke mindst skulle den digitale løsning gøre det muligt for Shamballa Jewels kunder nemt at visualisere ændringer til deres smykke. Gennem opslag med kundens låsenummer, kan det udskiftes komponenter, for at kundens smykke og livsrejse følges ad. Løsning skulle også efterkomme kravet om bestilling i lokale valuta og med mulighed for markup til den enkelte forhandler. I løbet af 2016 har Shamballa Jewels og Compent i fællesskab gennemført en analyse, og i 2017 påbegyndte udviklingen af Shamballas nye salgsplatform. Løsning skulle i den første release have tre platforme til brug for tre forskellige målgrupper: • Kundeplatform: En in-store løsning til kunden for visualisering smykkerne hos forhandlerne. • Forhandlerplatform: En intern platform for forhandlere, hvor de kan fastsætte deres egne priser, foretage bestillinger og reparationer online samt kommunikere med Shamballa Jewels. • Intern platform: Et internt styringssystem til kommunikation med forhandlere verden over og til sælger, produktion, finans og levering af smykker. Løsning Den første release er baseret på tre platforme, som i vid udstrækning er baseret på Umbraco / Ucommerce, mens den bagvedliggende logik opsamles i et fælles forretningslag, hvor Mongo DB bruges til dataopsamling fra Shamballa Jewels ERP gennem to-vejs synkronisering. Hver platform har sit eget forretningsfokus, men fælles for alle tre platforme er den specielt udviklede smykkedesigner. Smykkedesigneren er baseret på milioner af renderede png-billeder, der udtrækkes automatisk fra et 3D- program i prædefinerede vinkler, udskrives som enkeltbilleder og placeres i en media-cloud (Amazon). Hele template-systemet (smykkemodeller, størrelser, kombinationsmuligheder mv.) er udviklet i Umbraco / Ucommerce. Ud fra systemets templates renderes alle kombinationer ud i interfacet via TypeScript, hvilket gør smykkedesigneren meget hurtig, når den er indlæst første gang. Ved at anvende denne løsning (Imagemap introduceret som W3C standard i 1997) har vi gjort designeren uafhængig af plug-ins og sikret, at den kan køre i meget høj opløsning, uanset hvilket enhed den enkelte forhandler anvender. Det er således template-systemet, der bestemmer, hvordan smykker kan kombineres, mens informationer om, hvilke komponenter, der er på lager, og hvor meget de koster, hentes direkte fra Shamballas ERP-system. På samme måde synkroniseres alle ordrer også til ERP-systemet, som salgsplatformen er bygget på. Systemet gik live i 2017 med fuld udrulning i 2018. I starten af 2019 blev den offentlige version af smykkedesigner lanceret. På https://creator.shamballajewels.com Her kan man se, hvordan smykkedesigneren virker, dog kan man her kun få et indblik i en lille del af den samlede funktionalitet i løsningen. Resultat Med lanceringen af den nye platform har Shamballa opnået følgende resultater: • Ressourceforbrug ved salg reduceret med over 40%. Eftersom alt visualiseres online, har løsningen frigivet sælgernes tid, idet de nu kan fokusere på kerneopgaver og events i stedet for at fremsende smykkeprøver samt følge op på ordrer og bestillinger. • Tidsforbrug ved bestilling reduceret med over 60%. Forhandlere og kunder over hele verden kan i realtid se lagerbeholdning og om det ønskede smykke kan produceres. Hermed undgås bestillinger på smykker, der ikke kan leveres, samtidig med, at der sikres langt bedre lagerstyring. • Antal leverancefejl reduceret med over 80%. Når et smykke visualiseres i butikken, har man langt bedre muligheder for at undgå fejlleveringer ved at verificere, at det specialdesignede smykke, der fremstilles, svarer præcist til kunden specifikationer. • Indkøb og dermed lagerstyring er optimeret via indsigt i kundens online adfærd med over 70%. Kunderne kan gemme deres design ønsker, samt det er muligt at se hvilke smykker og komponenter der efterspørges af kunderne på tværs af lande. Da løsningen blev implementeret hos Shamballa Jewels, har digital projektleder Sofie Langebæk udtalt: ”Vi har arbejdet tæt sammen med Compent de sidste 3 år med at forbedre vores salgsprocess. Den nye salgsplatform har optimeret vores interne processer, eksterne kommunikation og mest vigtigt, oplevelsen for vores kunder når de designer deres personlige smykker. Vi er meget glade for resultatet!” Sofie Langebæk, Digital Projektleder. Shamballa Jewels. (English translation + Google translate) Background Shamballa Jewels wanted to optimize their sales process by involving customers more visually in the design process of their jewelry, this intuitive platform should foster collaboration with retailers worldwide. They had a desire to get closer to their customers and their dealers. It was also Shamballa Jewel's goal to streamline the company's inventory management and online sales with its dealers. A special challenge for Shamballa Jewels was to get the message of customization out to both customers and retailers. Ensuring that a customer visiting a retailer with a large selection of other jewelry brands chooses their brand and not simply from their catalog or window selection. In addition, the goal was to gain more knowledge and data on customers' tastes and preferences, which could otherwise be drowning in communication with the retailer. This data could optimize procurement, sales process, design development and marketing The solution that Shamballa Jewels called for was a more visual business process, from customization with the customer, to ordering, production, finance and logistics. Last but not least, the digital solution should allow Shamballa Jewel's customers to easily visualize changes to their jewelry. Through posting with the customer's lock number, components can be replaced to follow the customer's jewelry and life journey. The solution should also comply with the requirement for ordering in local currency and with the option of markup to the individual dealer. During 2016, Shamballa Jewels and Compent jointly conducted an analysis, and in 2017 began the development of Shamballa's new sales platform. In the first release, the solution should have three platforms for three different audiences: • Customer platform: An in-store solution for the customer for visualizing the jewelery at the dealers. • Reseller Platform: An internal reseller platform where they can set their own prices, place orders and repairs online, and communicate with Shamballa Jewels. • Internal Platform: An internal management system for communicating with retailers worldwide and for sales, production, finance and jewelry delivery. Solution The first release is based on three platforms, which are largely based on Umbraco / Ucommerce, while the underlying logic is gathered in a common business layer, where Mongo DB is used for data collection from Shamballa Jewels ERP through two-way synchronization. Each platform has its own business focus, but common to all three platforms is the specially developed jewelry designer. The jewelry designer is based on millions of rendered png images that are automatically extracted from a 3D program at predefined angles, printed as single images and placed in a media cloud (Amazon). The entire template system (jewelry models, sizes, combination options, etc.) was developed in Umbraco / Ucommerce. Based on the system's templates, all combinations are rendered in the interface via TypeScript, which makes the jewelry designer very fast when first loaded. By using this solution (Imagemap introduced as W3C standard in 1997), we have made the designer independent of plug-ins and ensured that it can run at very high resolution, regardless of the device used by each retailer. Thus, it is the template system that determines how jewelry can be combined, while information about which components are in stock and how much they cost is retrieved directly from Shamballa's ERP system. Similarly, all orders are also synchronized to the ERP system on which the sales platform is built. The system went live in 2017 with full roll out in 2018. In early 2019, the public version of jewelry designs was launched. At https://creator.shamballajewels.com Here you can see how the jewelry designer works, but here you can only get a glimpse of a small part of the overall functionality of the solution. Result With the launch of the new platform, Shamballa has achieved the following results: • Resource consumption on sales reduced by over 40%. As everything is visualized online, the solution has freed sellers' time as they can now focus on core tasks and events instead of sending jewelry samples and following up on orders and orders. • Time spent on ordering reduced by over 60%. Dealers and customers all over the world can see real-time inventory and whether the desired piece of jewelry can be produced. This avoids orders for inaccessible jewelery while ensuring far better inventory management. • Number of delivery errors reduced by over 80%. When a piece of jewelery is visualized in the store, you have much better opportunity to avoid misdelivery by verifying that the specially designed piece of jewelery manufactured exactly matches the customer's specifications. • Purchasing and thus inventory management is optimized through insight into the customer's online behavior by over 70%. Customers can save their design wishes, and it is possible to see which jewelery and components are in demand by customers across countries. When the solution was implemented at Shamballa Jewels, digital project manager Sofie Langebæk has stated: “We have worked closely with Compent for the past 3 years to improve our sales process. The new sales platform has optimized our internal processes, external communication and most importantly, the experience for our customers when designing their personal jewelry. We are very pleased with the result! ” Sofie Langebæk, Digital Project Manager. Shamballa Jewels.