SISTAFUND
About SISTAFUND
The work made for SISTAFUND runs to 1 verified project since 2023 — mostly tech and Women.
Inside the SISTAFUND network
The people, teams, and projects that make up the SISTAFUND network
Featured project
InMySeat
Women represent half the workforce in France, but only two out of 10 jobs in tech are filled by them. Yet female entrepreneurs, students, CDOs and developers need visibility the most to achieve their projects and inspire the next generation. This male over-representation is more visible on LinkedIn, the favourite social network of the tech industry. So, for International Women’s Day 2023, SISTA and UN Women France decided to take advantage of the power of this social network to alert people to the lack of visibility that French tech women suffer. Based on an idea from then French advertising agency BETC Paris, 23 women working in tech were allowed to take control of 23 male business leaders’ LinkedIn accounts. For 24 hours, their name and profile picture will be replaced by those of French tech women. In addition, each of them will post a message about the journey of a female entrepreneur and explaining the initiative and its goal: addressing the lack of visibility of women in tech. For a day, all of their followers will discover in their feed, new female profiles who require this stepping-stone. https://betc.com/fr/socit/amaplace-takemyseat Credits: Agency: BETC Paris Copywriter: Gilliane Hellstern Art Director: Marie Glotin CD: Matthieu Bouilhot ECD: Antoinette Beatson & Stéphane Xiberras