Skrewball
About Skrewball
The work made for Skrewball runs to 1 verified project since 2024 — mostly Advertising. Most of it comes from 3 teams, including Company 3, MARTIN* and Park Pictures. The people who work most often on Skrewball projects include Katie Cali, Molly Dauphin and David Lambert.
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Skrewball projects with the most verified people and teams
Inside the Skrewball network
The people, teams, and projects that make up the Skrewball network
Featured project
Skrew the Usual
Skrewball Whiskey, renowned as the premier peanut butter whiskey, proudly unveils its groundbreaking campaign and rallying cry, "Skrew the Usual," marking the brand's boldest launch yet. Positioned as the world's first super-premium peanut butter flavored American whiskey, Skrewball urges individuals to break free from the mundane and embrace life's unexpectedly delicious flavors – thus, "Skrew the Usual." This campaign signifies a significant milestone for Skrewball, marking its most substantial launch since being acquired by Pernod Ricard in 2023. Central to the campaign is the release of a 30-second creative spot titled "House of High Spirits," accompanied by 15-second and 6-second short films. At its core is a captivating fictional spokesperson named Skrew, embodying the brand's charismatic and delightfully mischievous essence. In the spot, Skrew disrupts the norms of the whiskey category, inviting viewers to satisfy their curiosity and savor the uniquely delightful peanut buttery taste of Skrewball Whiskey. Despite being a relatively young brand established in 2018, Skrewball has soared to become the leading peanut butter whiskey in the United States, commanding an impressive 83% market share. It also ranks as the second premium brand in the flavored whiskey category ($25+) in terms of value and volume, and the fifth overall¹ – a testament to its remarkable growth trajectory.
Teams spotlight
The teams with the most verified roles on Skrewball projects
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People spotlight
The people with the most verified roles on Skrewball projects
