SNS
About SNS
The work made for SNS runs to 2 verified projects since 2023 — mostly SNS, Campaign and Adidas.
Inside the SNS network
The people, teams, and projects that make up the SNS network
Featured project
Growth Through Personal Attention
SNS is changing course. With the new brand proposition, ‘First the people. Then the money.’ the bank mainly focuses on young adults who want to move forward in life but encounter all kinds of barriers. Born05 developed a content program that fleshes out the brand promise of SNS in the coming years. Why. Connecting with a new target audience Growth through personal attention. That is what SNS offers its new target audience. An SNS ‘groeicoach’ closely looks at your personal situation, offers you taylor-made options and thus brings your dreams and goals closer. But how do you make this concrete and credible? In a style that stands out and is also 'recognizably SNS'? And how do you then really connect with the new target group? With distinctive content that shows SNS understands the situation of young people, and that offers insights, inspiration and practical how-to’s. Idea. Future Money Talks Born05 believes in the sum of all parts. If you want to establish a new brand proposition, you need to tell a powerful and consistent story over a longer period of time and throughout your entire ecosystem. For SNS, Born05 will achieve this with 4 digital campaigns that bridge the gap between the ATL brand story and the SNS products and services. And with Future Money Talks. A vast content program composed of (video) formats that point out, interpret and answer the frictions of young adults. All formats are supported with engaging social content and designed in a more pronounced interpretation of the new SNS visual identity. With Future Money Talks we help SNS in becoming thought leader when it comes to young adults and their financial dreams and thresholds. Result. It all starts with personal attention This year, SNS' marketing calendar features 3 big themes: Capital Growth, Housing and Entrepreneurship; each with its own ATL/BTL campaign. For the first theme, Born05’ve developed an attention-grabbing THINK layer around ‘Money doubts’ (Geldtwijfels). And for Future Money Talks Born05 came up with a full-fledged studio talk show about the capital growth options for young adults, they took on the (im)possible challenge of quitting work 10 years earlier and in 3 short 101’s Born05 brought the basics about investing. On social media, Born05 mainly went for interaction with the target group. By listening and engaging in a conversation, they again underline 'attention' as the basis for the entire SNS strategy. Execution. A content program that helps youngsters ahead in life For Future Money Talks Born05 created a full-fledged studio talk show called ‘Talk the Talk.’ In the first edition, they discuss the theme of capital growth with inspiring guests, like a successful entrepreneur. Edition 2 focuses on the current issues on the housing market. In the format (Im)possible, Born05 tackle a challenge that is recognizable to young people. For example: ‘quitting work 10 years earlier’ or ‘getting your first very own house'. On top of that, we created a series of short 101 videos to provide useful tips and explanations on the topics of wealth and housing. On social media, Born05 focuses primarily on engagement with the target group. By fueling the discussion there, they prove that they are close to the target group, and we underline 'attention' as the basis for the SNS strategy. https://www.born05.com/en/work Credits: Born05