Sofy
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The work made for Sofy runs to 1 verified project — mostly Advertising.
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For Hana
For Hana is a social-first campaign that transformed a woman's public complaint about the inconvenience of changing shorts-type sanitary pads into a real product innovation. After a consumer highlighted how difficult it was to change the pads without removing her lower-body clothing, the brand developed a new version that could be changed while keeping trousers on. Instead of launching it through conventional advertising, the brand replied directly to the original social media post with a simple message and product photograph, allowing consumers to discover the solution and share their experiences organically. The campaign sparked widespread discussion about overlooked menstrual inconveniences, generated significant user-created content and demonstrated how listening and responding to consumers can turn an everyday frustration into meaningful product development.