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SP Lager’s The Generation of Change campaign addresses domestic violence in Papua New Guinea through two cinematic 30-second films, Home Late and Family Dinner, which challenge traditional ideas of masculinity and promote compassion, empathy and respect. Produced using a single location creatively transformed through blackout techniques, multiple spaces and a rain machine, the campaign combines culturally sensitive casting, language, wardrobe and production design to reflect the country’s diverse communities. With a raw, socially driven approach, the films aim to spark conversations, challenge attitudes and encourage a new generation of men to reject violence and lead with empathy.Teams spotlight
The teams with the most verified roles on SP Brewing Company projects