Sparkle
About Sparkle
The work made for Sparkle runs to 2 verified projects since 2018 — mostly Video, TVSpot and Campaign. Most of it comes from 1 team, including Cutwater. The people who work most often on Sparkle projects include Rebecca Weinberg, Hillary burke and Jenny Barone.
Trending projects
Sparkle projects with the most verified people and teams
Inside the Sparkle network
The people, teams, and projects that make up the Sparkle network
Featured project
Make The Bright Choice
Spending less on your everyday little mess? Now that’s making the bright choice. Problem Consumers were switching away from Sparkle to alternative brands, mostly as a result of price and value perception versus competition. Sparkle needed to build a brand that added value, standing for more than just a low price. Insight With a little resourcefulness and inspiration, you can make your world better. The audience of optimistic, sensible expressives knew that they didn’t need to break the bank to be inspiring and stylish, and they sought out brands that reflect that attitude as well. Solution Make the Bright Choice. With a nod to both our target audience’s mentality and the brand name, this campaign resonated with consumers by celebrating their resourcefulness and laughing at the absurdity of overpaying for everyday household items. Relevancy The work successfully increased purchase intent among our target audience as well as key brand health metrics supporting the notion of Sparkle being a brand that helps consumers make smart and savvy choices.
Teams spotlight
The teams with the most verified roles on Sparkle projects
Team
People spotlight
The people with the most verified roles on Sparkle projects
